A logo is more than just a symbol—it’s a brand’s first handshake with its audience. It encapsulates your promise, your values, and your focus in a single, memorable image. When done right, it bridges complex concepts into a simple visual cue that sticks.
Context
Chexerfeeds, a regional supplier of poultry and swine nutrition, needed a visual identity that spoke to both chickens and pigs in one cohesive mark. I distilled their dual focus into a clean, circular emblem split by negative space—on one side a chicken silhouette, on the other a pig—so they read as a single, unified shape. To keep things fresh and versatile, I opted for flat green (growth, trust) and orange (energy, nourishment) across all applications.
Details
Time Frame:
Mar 2016 – Apr 2016
Role:
Graphic Designer
Involvement:
Logo Design, Product Mockup
Overview
Design a distinctive, flexible logo that immediately communicates Chexerfeeds’ expertise in both chicken and pig feeds, and looks great on every medium—from feed bags to farm signage.
Challenge
The animal-feed category is crowded, and competitors typically use literal barnyard imagery or complex illustrations. Chexerfeeds needed a mark that would stand out, feel modern, and work at any scale without losing clarity.
Solution
I went for a streamlined approach that balanced simplicity with storytelling, ensuring every touchpoint felt intentional and cohesive.
- Negative-space motif: Merged pig and chicken silhouettes into one harmonious circle, subtly reinforcing the “two-in-one” product line.
- Flat color palette: Chose green for sustainable growth and orange for vitality, ensuring high-contrast visibility on sacks, trucks, and digital screens.
- Real-world mockups: Applied the logo to feed bags, branded farm vehicles, staff uniforms, and a pop-up booth at the annual Farm Expo to help the client visualize and sell in confidence.
Results
Upon launch at the 2016 Farm Expo, Chexerfeeds saw a 20% increase in booth traffic and a 15% boost in distributor inquiries. The streamlined branding cut packaging costs by 10% (thanks to the two-color print), and the simple, memorable logo has remained their signature mark ever since.